The AI Arms Race: How Technology Giants are Modernizing Their Services

Magi: New AI-powered search engine Google is reportedly working on a new AI-powered search engine called Magi, as per the New York Times. The tech behemoth is currently updating its technology within its existing platforms to create the search engine. Users can expect a much more personalized search experience with the new search engine. Lara Levin, a spokesperson for Google, said, “Not every brainstorm deck or product idea results in a launch, but we’re excited about bringing new AI-powered features to search and will share more details soon.”

Microsoft Bing: In response to a New York Times report claiming that Samsung hinted that Microsoft Bing would become the default application in its products, Google has become anxious. According to the report, Google is afraid that it could lose $3 billion in revenue if the South Korea-based smartphone organization switches to Microsoft Bing.

ChatGPT: Since December last year, Google has been under stress after Samsung gave a code red to the tech giant citing the rise of OpenAI’s popular chatbot, ChatGPT. According to Jim Lecinski, a former Google VP of sales and service, “The company had been spurred into it and now needed to persuade customers that it was as strong, capable, and modern as its competitors.”

Google’s search engine’s dominance, which has ruled the industry for 25 years, is under clear danger after Microsoft and OpenAI announced in February that they would relaunch Bing. Google intended to deliver its initial features to around one million people, which will expand to 30 million by the end of the year. According to the company, the search engine service may be utilized by clients in the US.